The Maeve Ferguson Podcast

Become a CEO on F.I.R.E.

Freedom. Impact. Revenue. Empowerment.

October 20th, 2022

My latest podcast episode, with my wonderful guest, Brittany Herzberg who has incredible insight into the power of social proof and specifically client testimonials.

Brittany is an SEO copywriter, whom holistic healthcare professionals call when they want to show up as the answer to a Googled question—and fill their practice with clients that feel like friends.

For over 15 years, she’s watched as clients search for—and book with—providers they connect with.

As an SEO copywriter, she knows how important it is to showcase your personality, highlight the client experience, and strategically use your client’s words.

And in today's episode, we talk about the power of the testimonial, placement in your funnels and sequences and the challenges faced by some when it comes to getting the right testimonials, as well as three top tips to overcome these challenges.

Have a listen to get all the details!

Key points that we talked about:

  • 3:33 Why having a social proof in place is essential to your success
  • 6:08 The impact of having testimonials
  • 10:20 How you can strategically place your testimonials to help build your credibility
  • 11:37 The challenge of gathering testimonials for yourself
  • 16:22 Three things you can do to start gathering testimonials now

Connect with Brittany using the links below:





QUIZ: What's your personality-based SEO strategy?

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